John Brown University
| Institution | John Brown University |
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| Submitted By | Lanya Carson - Director of Advancement Engagement |
| Click image to view complete sample |
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| Description | This fall, we sent a mailer to incoming parents, segmented via key parent and parent. The letter was an introduction of University Advancement to all incoming parents. Furthermore, the key parent letter was an opportunity to introduce our office and set the stage for a visit from a development officer. Each letter came in a package with JBU swag (canvas bag). |
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