For our day of giving campaign in May 2023, we celebrated “Another Trip around the Sun” for Kent State University using the theme of travel and study abroad. This appeal went out to a general audience. A unique aspect of this campaign is that our direct mail piece was shaped like a suitcase, and it featured our own Kent State passport and passport stamps to represent our university’s various locations around the world. The giveaway item for this transactional campaign was a Kent State luggage tag featuring one of our specially designed stamps.