| Institution | Albert Einstein College of Medicine |
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| Submitted By | Arianne Andrusco - Director of Annual and Special Giving |
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| Description | We created a leadership proposal appeal with a cover letter segmented by by donor history and constituency. It was sent to approximately 2000 recipients in an oversized envelope with live stamp, and resulted in 50 gifts at the $1,500 + level, with a 15% response from renewals and a 7% response from lower donors upgrading to the $1,500 level. |
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