Yale University

AudienceGeneral
PurposeAppeal
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Description

This is a freemium mailer of a branded luggage tag to LYBUNTS-New and Reactivated in the 10 most recent alumni classes (Bulldogs of the Last Decade). The bulldog artwork was commissioned by our team for the luggage tag. 34% response

Submitted ByAnn Rumberger - Deputy Director, Yale College Alumni Fund
Year2022
Award Recipient
Keywords
  • Premium
  • Retention