Saint Louis University

AudienceYoung Alumni
PurposeAppeal
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Description

Solicit new young alumni donors and also renew some donors as well who may have lapsed during the Pandemic. We developed the first-ever young alumni-focused premium with Silicone pint cups. We got these ideas based on responses from a survey sent out to young alumni and seniors in Fall 2022 to get and the idea of their attitudes towards philanthropy at SLU. Mainly raising money for the BOLD Retention Scholarship but also giving awareness to many annual funds across the campus.

Total of 59 gifts with 23.7% acquired and 40.6% renewed.

Submitted ByGlenda Nelson - Program Manager -Annual Giving
Year2023
Keywords
  • Premium
  • Young Alumni