South Dakota State University
| Institution | South Dakota State University |
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| Submitted By | Heidi Hopewell - Assistant Director of Loyalty Giving |
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| Description | A few years ago, we've started incorporating a digital strategy around some of our primary mail solicitations within Loyalty Giving. Our goal has been to raise awareness/warm our constituents before we ever make an ask. This particular solicitation is our annual scholarship appeal. |
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