University of Virginia

InstitutionUniversity of Virginia
Submitted ByMegan Poole - Director, Direct Marketing
Click image to view complete sample
Description

This buckslip mailer drops every July for the last four FYs and goes to <$25,000 donors who made a gift to UVA in the previous FY. The message focuses on gratitude and includes two car decals.

Categories
  • Premium
  • Retention