University of Virginia
| Institution | University of Virginia |
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| Submitted By | Megan Poole - Director, Direct Marketing |
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| Description | In an effort to increase alumni participation, UVA ran a "Dog Days of Summer" pet bandana campaign in July. For a gift of $25 or more, donors received a limited-edition pet bandana. The marketing included #WahooPets to encourage donors to posts photos of their pets wearing the bandana. |
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