Purdue University
| Institution | Purdue University |
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| Submitted By | Alyssa Collevechio - Project Manager, Unit Campaigns |
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| Description | Mid-fiscal year direct mail & email effort for the Purdue Center for Cancer Research (PCCR). Target lower-level, lapsed donors to improve reactivation metrics, while also focusing on renewing FY21 PCCR donors and upgrading current PCCR donors. Mail to households and email to individuals. |
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