Massachusetts College of Art and Design
| Institution | Massachusetts College of Art and Design |
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| Submitted By | Julia Crane Dempsey - Director of Annual Giving |
| Click image to view complete sample |
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| Description | This mailing was the first in over a year that did not explicitly focus on pandemic-related need. We wanted to transition away from centering urgent, hard numbers in favor of featuring student stories. We chose to combine numbers-based and story-based ask strategies in this piece. |
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