University of Pittsburgh
| Institution | University of Pittsburgh |
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| Submitted By | Kara Getkin - Director, Direct Marketing |
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| Description | In recent years, Alumni Annual Giving at Pitt has stewarded donors via email only. We knew we were missing a loyal audience of donors without access to email, so the Direct Marketing Team wanted to find a cost-effective way to bring stewardship to them. We decided to use a postcard which is cheaper. |
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