University of Wisconsin

AudienceGeneral
PurposeStewardship
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Description

The Wisconsin Foundation and Alumni Association created and sent 35,000 personalized videos to current and recent donors at the start of the pandemic. This allowed us to reach alumni and friends in meaningful ways, while also retaining student employees during a difficult time.

Submitted ByAimee Furrie - Senior Stewardship Program Manager, Annual Giving and Campus Relations
Year2020