South Dakota State University
| Institution | South Dakota State University |
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| Submitted By | Heidi Hopewell - Assistant Director of Loyalty Givin |
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| Description | Every year we send out a scholarship mailer in April. The past few years we have tried testing out affluent scoring by targeting those who give more as a humanitarian and those who give as a philanthropist. The humanitarian piece was emotional focused and the philanthropist targeted more fact based. |
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