James Madison University
| Institution | James Madison University |
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| Submitted By | Nora Sutton - Assistant Director, Annual Giving Campaigns |
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| Description | This was the direct mail appeal for our Giving Day VIP phase solicitation. The purpose of the piece is to solicit for our Giving Day Challenge Fund, which funds hourly challenges throughout our Giving Day. Audience: leadership level donors, loyal Giving Day donors, first year parents. |
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