University of Houston

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AudienceGeneral
PurposeAppeal
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Description

Samples include: FY21 Spring College Dean's solicitation to Alumni with a call out to UH Giving Day.
FY19 Non-appealed solicitation that included test messaging to determine what type of message increased alumni participation (1 of 3 letters included).

Submitted ByElektra Rose - Manager, Direct Marketing
Year2021
Keywords
  • Giving Day