Georgia State University

AudienceParents
PurposeAppeal
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Description

This was a segment of a larger end of calendar year email campaign that went out throughout December. Parents & families were segmented based on constituency and giving history. The audience of 126,000 constituents received 1 - 3 messages based on the frequency of past giving.

Submitted ByMichael Rohling - Director, Donor Communications & Digital Engagement
Year2021