University of Pennsylvania

AudienceGeneral
PurposeAppeal
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Description

This is our second-to-last appeal to lapsed donors, asking folks to make their gifts before the end of the fiscal year. It's sent out in May and is relatively direct, showcasing their 5-yr giving history.

Submitted ByKim Hartnett - Associate Director, Creative Communications
Year2019
Keywords
  • Reactivation