Birmingham-Southern College
| Institution | Birmingham-Southern College |
|---|---|
| Submitted By | Lauren Tennant - Assistant Director of Annual Giving |
| Click image to view complete sample |
|
| Description | Prior to FY21, donors did not receive any communications regarding an upcoming donation anniversary. This year, we implemented a direct mail reminder that encourages donors to make another gift to the college. While the project is ongoing, the response has been positive and generated renewals. |
| Categories |
|