University of Central Florida

InstitutionUniversity of Central Florida
Submitted ByStephanie Odierno - Senior Associate Director, Annual Giving
Click image to view complete sample
Description

One of the pain points in UCF’s annual giving program is renewing class gift donors (their most recent grads), and this has been especially challenging in the pandemic. They created a UCF “Homecoming Spirit Box” to grab the attention of this segment of lapsed donors, and it proved very successful.

Categories
  • Reactivation
Award Recipient