University of Washington
| Institution | University of Washington |
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| Submitted By | Nelmy Jerez - Digital Analytics Manager |
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| Description | In April 2020, we launched a crowdfunding campaign for emergency student aid. Our first solicitation had low engagement so we redesigned the next email to bring the giving experience into the email body. This design reduced required clicks-to-give, limited drop-off and increased email conversions. |
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