University of Virginia
| Institution | University of Virginia |
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| Submitted By | Tiffany Casale - Senior Associate Director, Direct Marketing |
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| Description | Personalization was the focus of our FY19 EOCY emails. The audience was FY14-18 lybunts/sybunts. Each email was personalized with up to three previous giving areas and an upgraded ask-string. The links went to a giving form that populated the personalized designations and the giving amount. |
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