UNC Chapel Hill
| Institution | UNC Chapel Hill |
|---|---|
| Submitted By | Lennon Brooks - Director of Annual Giving |
| Click image to view complete sample |
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| Description | The "Move-In Mixtape" email campaign was created in an attempt to engage with the young alumni audience, fostering good will among this constituency by evoking nostalgic memories around 2018-2019 move-in weekend. |
| Award Recipient |