Click the image to the right to download the complete sample
Title
Giving Tuesday Thank You Video
Institution
Washington State University
Submitted By
Nicole LeBlanc Assistant Director of Operations, Annual Giving
Category
Stewardship Communications
Institution Type
College / University
What fiscal year did this effort occur?
2021
Description
This was a Thank You video created by our Call-A-Coug Engagement Center manager and student ambassadors for all donors who made a gift on #GivingTuesday through phone or online channels.
What makes this unique
Our engagement center ambassadors have been given opportunity this past year to compose and create their own thank you messaging for various specific giving events and initiatives. This is but one example of some of the fine work that our student ambassadors have put together to engage our donors beyond their work on the phones.
Outcome
The ThankView email had an exceptionally high open rate of 74.1% and also had higher-than-average watch rates.