Washington State University – Giving Tuesday Thank You Video

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TitleGiving Tuesday Thank You Video
InstitutionWashington State University
Submitted ByNicole LeBlanc
Assistant Director of Operations, Annual Giving
CategoryStewardship Communications
Institution TypeCollege / University
What fiscal year did this effort occur?2021
Description

This was a Thank You video created by our Call-A-Coug Engagement Center manager and student ambassadors for all donors who made a gift on #GivingTuesday through phone or online channels.

What makes this unique

Our engagement center ambassadors have been given opportunity this past year to compose and create their own thank you messaging for various specific giving events and initiatives. This is but one example of some of the fine work that our student ambassadors have put together to engage our donors beyond their work on the phones.

Outcome

The ThankView email had an exceptionally high open rate of 74.1% and also had higher-than-average watch rates.