Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Gift ReceiptWashington & Lee UniversityStewardship Communications2017
Faculty & Staff Campaign E-AppealWashington International SchoolEmail Appeals2020
Giving Tuesday Thank You VideoWashington State UniversityStewardship Communications2021
Vet School Cancer Care AppealWashington State UniversityDirect Mail Appeals2021
Vet School Postcard AppealWashington State UniversityDirect Mail Appeals2021
Food Insecurity Campaign & VideoWashington State UniversitySpecial Campaigns/Challenges2017
Pennant Stewardship Mailer with TestWashington State UniversityDirect Mail Appeals2018
Segmented End of Fiscal Year CampaignWashington State UniversitySpecial Campaigns/Challenges2018
Loyalty Society Spring E-AppealWashington University in St. LouisEmail Appeals2020
Leadership Society Renewal AppealWashington University in St. LouisDirect Mail Appeals2021
July Customized Renewal AppealWashington University in St. LouisDirect Mail Appeals2021
Scholarship Appeal From StudentWashington University in St. LouisDirect Mail Appeals2021
Teacher Appreciation Giving Day PostcardWatkinson SchoolSpecial Campaigns/Challenges2019
Giving Day Direct Mail AppealWayne State UniversityDirect Mail Appeals2020
Student Phonathon Training ManualWellesley CollegePhonathon Materials2019
Giving Tuesday Countdown EmailWestern Carolina UniversitySpecial Campaigns/Challenges2021
Social Media Ambassador Ask EmailWestern Carolina UniversityVolunteer Materials2021
Hospital Mid-Level Giving AppealWestern Connecticut Health NetworkDirect Mail Appeals2017
Phonathon Thank You Video CampaignWestern Illinois UniversityPhonathon Materials2021
Day of Caring Engagement CampaignWestern Kentucky UniversitySpecial Campaigns/Challenges2020
 Title Institution Category FY