Samples

AGN’s Sample Library includes over a thousand submissions from annual giving programs around the world including direct mail appeals, emails, videos, phone scripts, stewardship pieces, volunteer materials, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Computer Generated Appeal LetterThe University of ManchesterDirect Mail Appeals2018
New Alumni Engagement CampaignThe University of ScrantonEmail Appeals2018
Stewardship Binder Personalized to DonorThe University of Texas Health Science Center at HoustonStewardship Communications2019
Fall Appeal from Volunteer LeaderThe University of Texas School of LawDirect Mail Appeals2021
Sustaining Donor Postcard AppealThe University of Texas School of LawDirect Mail Appeals2021
Parent Giving Pre-Call LetterThe Wheeler SchoolDirect Mail Appeals2018
Fall Brochure-style AppealThe Williams SchoolDirect Mail Appeals2021
Fall E-Appeal & InfographicThe Windward SchoolEmail Appeals2021
Giving Day Save the Date PostcardThe Winsor SchoolSpecial Campaigns/Challenges2021
Giving Day Save the Date PostcardThomas CollegeDirect Mail Appeals2018
Donor Impact ReportThomas Edison State UniversityStewardship Communications2019
Athletics Fund Renewal BookletTowson UniversityDirect Mail Appeals2019
Athletics Acquisition MailerTowson UniversityDirect Mail Appeals2019
Athletics Donor Stewardship PostcardsTowson UniversityStewardship Communications2020
Giving Day PlanTrine UniversitySpecial Campaigns/Challenges2018
School Values Pin DisplayTrinity HallMisc/Other2019
Spring Investment Report AppealTrinity UniversityDirect Mail Appeals2020
Fall Appeal From University PresidentTrinity UniversityDirect Mail Appeals2021
March to the Top Donor ChallengeTufts UniversityVolunteer Materials2021
Leadership Appeal with Reunion InsertTufts UniversityDirect Mail Appeals2017
 Title Institution Category FY