Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Appeal Featuring StudentThe Lillian and Betty Ratner Montessori SchoolDirect Mail Appeals2019
10K for $10K Fun Run ChallengeThe Long Ridge SchoolSpecial Campaigns/Challenges2021
Day of Giving PostcardThe Marshall University FoundationSpecial Campaigns/Challenges2021
Fall AppealThe Masters SchoolDirect Mail Appeals2020
Arts Membership Group AppealThe Music CenterDirect Mail Appeals2021
Brochure Cover Letter AppealThe Music CenterDirect Mail Appeals2021
Giving Tuesday Email AppealThe New SchoolEmail Appeals2017
Fall Alumni and Parent Appeal LetterThe New SchoolDirect Mail Appeals2018
Fall A/B Test Appeal LettersThe Oregon Humane SocietyDirect Mail Appeals2018
Recurring Giving AppealThe Pennington SchoolDirect Mail Appeals2021
Reunion Volunteer Appeal with Gift TableThe Pennington SchoolDirect Mail Appeals2021
Fall Brochure AppealThe Pingry SchoolDirect Mail Appeals2021
Virtual Reunion InvitationThe Pingry SchoolMisc/Other2021
Giving Day Save the Date PostcardThe Pingry SchoolDirect Mail Appeals2022
Magazine Stewardship ArticleThe Pingry SchoolStewardship Communications2019
Calendar Year End AppealThe Rotary FoundationDirect Mail Appeals2017
Sample SMS Texts for Phonathon CallersThe State University of New York at OneontaPhonathon Materials2021
Computer Generated Appeal LetterThe University of ManchesterDirect Mail Appeals2018
New Alumni Engagement CampaignThe University of ScrantonEmail Appeals2018
Stewardship Binder Personalized to DonorThe University of Texas Health Science Center at HoustonStewardship Communications2019
 Title Institution Category FY