Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
"White Out" Student Philanthropy EffortLake Ridge AcademySpecial Campaigns/Challenges2018
Direct Mail AppealLambda Chi Alpha Educational FoundaitonDirect Mail Appeals2020
"Ice Cream" Parent Giving PostcardLancaster Country Day SchoolDirect Mail Appeals2018
Fall Appeal Highlighting COVID-19 NeedsLearning Prep SchoolDirect Mail Appeals2021
Annual Fund BrochureLearning Prep SchoolDirect Mail Appeals2021
Fall Appeal Featuring MagnetLearning Prep SchoolDirect Mail Appeals2021
Reunion Volunteer HandbookLehigh UniversityVolunteer Materials2020
Reunion Volunteer Customizable E-AppealLehigh UniversityDirect Mail Appeals2020
Health System COVID-themed AppealLehigh Valley Health NetworkDirect Mail Appeals2021
50th Anniversary Grateful Patient AppealLoma Linda University HealthDirect Mail Appeals2017
Internal E-Solicitation Creation GuideLoma Linda University HealthMisc/Other2018
Holiday Appeal LetterLoma Linda University HealthDirect Mail Appeals2017
Alumni Participation Crowdfunding PlanLong Island UniversitySpecial Campaigns/Challenges2020
Giving Day Ambassador GuideLongwood UniversityVolunteer Materials2020
Planned Giving BrochureLongy School of Music of Bard CollegeLeadership Giving Materials2018
Year End Appeal With Handwritten NoteLongy School of Music of Bard CollegeDirect Mail Appeals2018
Year End Appeal Featuring New BrandingLongy School of Music of Bard CollegeDirect Mail Appeals2019
Coaster Premium Appeal CampaignLoras CollegeSpecial Campaigns/Challenges2019
Lapsed Donor Challenge AppealLoras CollegeDirect Mail Appeals2021
Municipal Day of Giving School AppealLouise S. McGehee SchoolMisc/Other2021
 Title Institution Category FY