Poll Results: Email Appeals
Research conducted on 10/09/2025
The following data was collected as a part of AGN's ongoing research on industry trends and best practices. It reflects the perspectives, priorities and opinions of active fundraising professionals at educational institutions and other nonprofits. For more information, please contact us at [email protected] or call 888.407.5064.
How much do you think personalization impacts response rates for email appeals?
How many email fundraising appeals could one of your constituents potentially receive from your institution in a single year?
Which of the following do you think is the MOST important part of an email appeal?
If you could only see one metric for your next email appeal, what would it be?
To find additional research and discover other tools for fundraising success, visit AGN's Resource Center or contact us at [email protected] or call 888.407.5064.