Plans and directs the University’s annual giving campaign and related fundraising programs.

Major Duties:

• Develops and executes comprehensive multi-channel fundraising campaigns in close collaboration with University Advancement staff to drive donor engagement and philanthropic support.
• Establishes annual fund campaign goals, timelines, and measurable outcomes. Creates evaluation tools and analytics methods to assess segmentation and communication strategies effectiveness in collaboration with advancement services.
• Serves as the liaison to college and unit-based partners. Provides strategic consultation on annual fund campaigns, coordinates annual giving calendars, and supports unit-specific goals.
• Develops targeted strategies for specific donor segments.
• Oversees program evaluation and reporting systems. Compiles and analyzes data to measure fundraising effectiveness. Leverages data insights to inform future strategy and improve performance.
• Collaborates with vendors to coordinate printing, mailing and fulfilment of campaign materials. Monitors vendor performance and manages vendor contracts.
• Manages unit budgets, including making projections and recommendations.

Minimum Qualifications:

• Bachelor’s degree in related field from an accredited institution.
• Two years’ relevant experience.
• Professional experience with fundraising, marketing, communications, or a related field.
• Experience with project management.
• Proficient with donor management or customer relationship management software.
• Excellent interpersonal, written, and verbal communication skills.
• Budget management experience.
• Ability to work irregular shifts and extended hours, including evenings and weekends.

Additional Position Information:

• This is a two-year terminal position, with the potential to be renewed.
• Staff Compensation System pay grades and rates are available at: https://wmich.edu/hr/staffcompensation.
• Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, go to: https://www.wmich.edu/hr/enrollment-staff.

Salary Range: 

Pay is commensurate with qualifications and experience, combined with an excellent benefits package.