Category: Article

Developing Appeal Letters

Published on December 21, 2022 | Click here to read this article.  

Hiring the Right People

Published on November 21, 2022 | Click here to read this article.  

Structuring an Annual Fund Plan

Published on October 21, 2022 | Click here to read this article.  

Responding to Donor Complaints

Published on August 8, 2022 | Click here to read this article.  

Soliciting Managed Prospects for Year-End Gifts

Published on June 16, 2022 | Click here to read this article.  

Soliciting Trustees for Annual Fund Gifts

Published on May 26, 2022 | Click here to read this article.  

Boosting Phone Contact Rates

Published on April 20, 2022 | Click here to read this article.  

Characterizing Effective Fundraising Volunteers

Published on March 8, 2022 | Click here to read this article.  

Introducing First-Year Students to Philanthropy

Published on February 22, 2022 | Click here to read this article.  

Improving Online Giving Forms

Published on January 25, 2022 | Click here to read this article.  

Training Callers to Listen

Published on January 2, 2022 | Click here to read this article.  

Explaining the Importance of Alumni Participation

Published on December 10, 2021 | Click here to read this article.  

Thanking Donors in Personal Ways

Published on November 23, 2021 | Click here to read this article.  

Making the Ask

Published on October 27, 2021 | Click here to read this article.  

Setting Giving Day Goals

Published on September 29, 2021 | Click here to read this article.  

Calling Donors at Dinner Time

Published on September 9, 2021 | Click here to read this article.  

Mapping the Life Stages of Alumni Donors

Published on July 26, 2021 | Click here to read this article.  

Redefining What Counts in Your Annual Fund

Published on June 14, 2021 | Click here to read this article.  

Tackling the Annual Fund Planning Process

Published on May 17, 2021 | Click here to read this article.  

Boosting Year-End Annual Fund Results

Published on May 6, 2021 | Click here to read this article.  

Determining a Donor’s Capacity and Inclination

Published on April 20, 2021 | Click here to read this article.  

Understanding the Difference between Annual Fund and Annual Giving

Published on March 23, 2021 | Click here to read this article.  

Targeting Key Lapsed-Donor Segments

Published on February 23, 2021 | Click here to read this article.  

Building a Strong Annual Giving Team

Published on December 31, 2020 | Click here to read this article.  

Benchmarking Annual Fund Results

Published on October 21, 2020 | Click here to read this article.  

Calculating Donor Coverage Ratios

Published on October 7, 2020 | Click here to read this article.  

Incorporating Incentives Into Appeals

Published on September 23, 2020 | Click here to read this article.  

Optimizing Email Subject Lines

Published on September 9, 2020 | Click here to read this article.  

Listening to Donors

Published on August 12, 2020 | Click here to read this article.  

Engaging Alumni in Online Communities

Published on June 3, 2020 | Click here to read this article.  

Stewarding New Donors in Difficult Times

Published on May 6, 2020 | Click here to read this article.  

Engaging Young Alumni in Meaningful Conversations

Published on April 17, 2020 | Click here to read this article.  

Managing Your Annual Fund During a Crisis

Published on February 23, 2020 | Click here to read this article.  

Writing Donor Contact Reports

Published on February 9, 2020 | Click here to read this article.  

Calculating Alumni Engagement Rates

Published on December 22, 2019 | Click here to read this article.  

Analyzing Fundraising Results

Published on November 24, 2019 | Click here to read this article.  

Selecting Locations for Prospect Meetings

Published on November 10, 2019 | Click here to read this article.  

Improving Annual Giving & Alumni Relations Collaboration

Published on October 13, 2019 | Click here to read this article.  

Setting High Expectations for Volunteers

Published on August 4, 2019 | Click here to read this article.  

Promoting Recurring Gifts

Published on July 7, 2019 | Click here to read this article.  

Planning for Slow Periods in Fundraising Cycles

Published on June 23, 2019 | Click here to read this article.  

Counting Volunteer Hours in Campaign Achievement

Published on June 16, 2019 | Click here to read this article.  

Adding an Ask to Stewardship Communications

Published on June 9, 2019 | Click here to read this article.  

Using Text Messages to Communicate with Donors

Published on June 2, 2019 | Click here to read this article.  

Using Social Media to Promote Giving

Published on May 26, 2019 | Click here to read this article.  

Avoiding Analysis Paralysis

Published on May 5, 2019 | Click here to read this article.  

Beginning the Annual Fund Planning Process

Published on April 21, 2019 | Click here to read this article.  

Preparing for Out-Of-Town Donor Visits

Published on April 14, 2019 | Click here to read this article.  

Showing Young Alumni How to Stay Connected

Published on April 7, 2019 | Click here to read this article.  

Acquiring New Donors through Crowdfunding

Published on March 10, 2019 | Click here to read this article.  

Sending Annual Fund Appeals to Major Prospects

Published on March 3, 2019 | Click here to read this article.  

Preparing for Cold Calls

Published on February 17, 2019 | Click here to read this article.  

Marketing a Giving Day

Published on February 10, 2019 | Click here to read this article.  

Segmenting Donor Populations

Published on January 27, 2019 | Click here to read this article.  

Building Connections Between Students and Donors

Published on January 20, 2019 | Click here to read this article.  

Increasing Giving by Faculty and Staff

Published on January 13, 2019 | Click here to read this article.  

Reviewing Appeal Letters

Published on January 6, 2019 | Click here to read this article.  

Renewing Past Donors

Published on December 16, 2018 | Click here to read this article.  

Finding the Right Appeal Frequency

Published on November 25, 2018 | Click here to read this article.  

Stewarding Donors with Simple Holiday Gifts

Published on November 18, 2018 | Click here to read this article.  

Creating a Job Description for Volunteers

Published on November 11, 2018 | Click here to read this article.  

Utilizing Social Media as a Donor Research Tool

Published on November 4, 2018 | Click here to read this article.  

Retaining Student Phonathon Callers

Published on October 28, 2018 | Click here to read this article.  

Promoting Restricted Gift Designations

Published on October 21, 2018 | Click here to read this article.  

Using Your Phonathon to Secure Gift Officer Visits

Published on October 14, 2018 | Click here to read this article.  

Featuring Students in Appeals

Published on October 7, 2018 | Click here to read this article.  

Renewing Donors on their Gift Anniversary

Published on September 23, 2018 | Click here to read this article.  

Targeting Donors with Digital Ads

Published on September 16, 2018 | Click here to read this article.  

Creating a New Donor Welcome Package

Published on August 26, 2018 | Click here to read this article.  

Asking Donors for a Second Gift

Published on August 19, 2018 | Click here to read this article.  

Incorporating Texting into Volunteer Outreach

Published on August 12, 2018 | Click here to read this article.  

Using Video to Personalize Donor Stewardship

Published on August 5, 2018 | Click here to read this article.  

Making It Easy for Faculty & Staff to Give

Published on July 29, 2018 | Click here to read this article.  

Uncovering the Hidden Benefits of Crowdfunding

Published on July 22, 2018 | Click here to read this article.  

Launching a Women’s Giving Circle

Published on July 15, 2018 | Click here to read this article.  

Creating RFM Scores for Donors

Published on July 8, 2018 | Click here to read this article.  

Coordinating Annual Giving Efforts in Decentralized Organizations

Published on June 24, 2018 | Click here to read this article.  

Using Teasers to Increase Appeal Response Rates

Published on June 17, 2018 | Click here to read this article.  

Using Surveys to Reactivate Lapsed Donors

Published on June 3, 2018 | Click here to read this article.  

Soliciting Blended Gifts

Published on May 27, 2018 | Click here to read this article.  

Selecting a Date for Your Giving Day

Published on May 13, 2018 | Click here to read this article.  

Assessing the Alumni Population Boom

Published on April 29, 2018 | Click here to read this article.  

Mining Social Media for Donor Data

Published on April 22, 2018 | Click here to read this article.  

Soliciting Small Gifts

Published on April 15, 2018 | Click here to read this article.  

Recognizing When You Need an Annual Fund Assessment

Published on March 25, 2018 | Click here to read this article.