Drives management of mid-sized projects and initiatives.

• Effectively leads cross-divisional and cross-functional teams utilizing exceptional project management and communication skills.
• Develops detailed tactical briefs and action plans for use by the cross-functional teams for each project, including communication channels.
• Builds schedules in project management system to monitor and track team progress.
• Assists with strategy development and marketing plans for mid-level portfolio teams.
• Adept at managing dozens of projects at one time.
• Demonstrates resourcefulness when problem solving.
• Possess adaptability and flexibility.
• Works collaboratively and respectfully with internal and external partners and stakeholders to establish project requirements, priorities, and schedules.
• Reviews and advises on creative marketing materials based on approved strategy.
• Develops strong relationships with all team members and is responsive to their needs.
• Understanding of down-stream impact for requested changes and subsequent next steps; ensure seamless integration across channels.
• Work in partnership with Marketing Managers and Director of Marketing on large, corporate priority initiatives.
• Active participant in timely post-event retrospectives.

Monitor and track key performance indicators.

• Proactively identify project issues and seek out solutions; report and escalate barriers to supervisor.
• Runs performance reports and work with MarCom division team members to measure digital success.
• Works with registration unit and database managers to establish monitoring system and data transfer processes for events.

Synthesize and mine relevant data to help inform insights.

• Determine email and print list criteria to for target audiences.
• Utilizes data to drive strategic recommendations leading to improved performance.
• Conducts email A/B tests, journeys and develop and run reports for deeper understanding of results through Salesforce Marketing Cloud.
• Coordinate the flow of data/information between internal teams and external partners.
• Collect and summarize qualitative and quantitative constituent data from multiple sources.
• Research secondary sources including, but not limited to, social media channels, consumer feedback channels, and industry/trend reports.
• Identify trends related to consumer experience and variations across time periods, geographies, and customer segments.

Process and develop marketing plans and strategies.

• Deliver appropriate business rationale and analysis to support specific program / event / communication opportunities.
• Work collaboratively with partners to develop comprehensive project and program briefs to meet stated goals and objectives.
• Develop thorough marketing project briefs and tactical action plans.
• Explore and seek out opportunities for cross-program promotion.

Required Qualifications:

• Bachelor’s degree or equivalent professional experience.
• 3+ years’ experience in Marketing or related field.
• Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.
• Proficient in gathering, examining, and analyzing data related to marketing tactics.
• Experience with direct-response and digital-first marketing.
• Active user of CRM system(s).
• Experience with Adobe Workfront or other project management software.

 Other Qualifications:

• Superior project management skills.
• Critical thinking skills.
• Annual giving fundraising experience.
• Proficiency in Microsoft Office Suite.
• Experience with Salesforce Marketing Cloud and Salesforce CRM.