Reporting to the Director of Annual Giving, the Assistant Director Supports a comprehensive program of direct mail and electronic appeals to increase unrestricted support for the Geisel School of Medicine from alumni, family, friends, and staff. In conjunction with the Director, develops strategy for and implements and annual calendar of appeals and campaigns, and analyzes results. As needed, supports the Annual Giving team on projects related to Dartmouth-Hitchcock annual funds.

Responsibilities:

Program Management

• In concert with the Director, develops strategy and annual calendar of appeals for the Geisel School of Medicine and any special purpose broad-based campaigns, with shared accountability for annual fundraising goals
• Works with outside vendors to oversee design, printing, production, and mailing of print appeals in an accurate and timely fashion.
• Works with NetCommunity manager on formatting and distribution of e-appeals. Collaborates with Geisel and D-H communications offices to leverage social media in support of annual funds.
• Coordinates multi-channel marketing campaigns that integrate electronic communications and direct mail appeals.
• Plans and implements special campaigns such as the D-H and Geisel employee giving campaigns and the White Coat Ceremony campaign, collaborating with colleagues in Alumni Engagement and Strategic Communications and Geisel and D-H communications offices as needed.
• Monitors production schedules and project timelines
• Stays abreast of best practices and emerging trends in direct mail and electronic solicitation.

Communication

• Participates in designing tailored messages to a complex variety of audience segments. Drafts appeal letters and e-solicitations for Director’s review. Sources photos and artwork as needed.
• Coordinates with Development Strategic communications staff to ensure consistency with institutional messaging and branding. Monitors leadership messaging, institutional news, and stories, stays abreast of institutional initiatives.
• Works closely with gift officers and Stewardship staff to support the retention and building of relationships with Annual Fund donors. Monitors daily gift reports and alerts Director to large first-time gifts that require individualized follow-up.

Information Management

• Runs standard queries and exports for direct mail and e-appeals. Reviews and prepares mail files.
• Runs standard reports to monitor responses to appeals and ROI. Analyzes and summarizes data and reports this information to the Director on a regular basis, recommending changes in strategy as indicated by appeal results.
• Works closely with Data Reporting Specialist to ensure accuracy of queries, build special-purpose queries and exports for targeted appeals, and run analyses of responses to specific appeals and campaigns.

Qualifications:

• Bachelor’s Degree
• Two + years of related professional experience in non-profit fundraising or communications, with experience in direct mail fundraising preferred.
• Demonstrated project management experience.
  Excellent project management skills, with proven ability to manage multiple projects simultaneously, to set priorities, follow through on projects, and meet deadlines.
• Accuracy and attention to detail.
• Demonstrated planning, organizational, analytical, and problem-solving skills.
• Strong writing and editing skills
• Ability to both work independently and to interact and collaborate effectively with a wide range of individuals and groups.
• Proficiency in Microsoft Office applications; experience working with a complex database, with Raiser’s Edge experience preferred
• Commitment to learning and professional development.
• Good judgment, discretion, and ability to maintain confidentiality
• Commitment to diversity and to serving the needs of a diverse community.