Birmingham-Southern College – Registry of Giving Opportunities

Posted on 07/15/2021

The following idea was submitted to Annual Giving Network as an example of the ongoing innovation and best practices taking place throughout the industry. Find hundreds of other great ideas in AGN’s Sample Library, which is available as an exclusive benefit to AGN member institutions. Click here to learn more about the many other benefits of membership or to become an AGN Member today!

Click the image to the right to download the complete sample
Title Registry of Giving Opportunities
Institution Birmingham-Southern College
Submitted By Sarah-Kate Roberts
Director of Annual Giving
Category Special Campaigns/Challenges
Institution Type College / University
What fiscal year did this effort occur? 2020
Description In Fall 2019, Birmingham-Southern College piloted a new “Funding Opportunities” initiative that compiled fundable projects within academic departments and strategic campus areas into a centralized browsable “registry” of giving opportunities. Visit the registry live online here.
What makes this unique To publicize specific funding opportunities in general, but especially in this level of detail, is unique. It responds to our donors’ calls for greater transparency and specificity. The innovative part of this project is in the way in which it was packaged. In thinking about the way people view wedding or baby registries, we aimed to apply online shopping principles to our browsable list. This allowed us to target donors based on their affinity and deepen relationships between our donors and their areas of interest.
Outcome We solicited 1,162 prospects as a part of this campaign throughout FY20. Together, those donors contributed $862,965 both to the registry and to other funds. We also saw increased gifts, which has renewed our focus on targeted moves-management within our donor base.


AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.

Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!