Workshop: New Donor Acquisition

January 16, 2026, 12:00pm-3:00pm ET

Overview


New donor acquisition is essential to building a strong, sustainable donor pipeline. In fact, it’s one of the most important functions an annual giving program can perform. But it's not always easy and can be expensive. Finding new and creative ways to acquire donors not only helps to diversify and rejuvenate the donor pool, but it helps to strengthen the pipeline of future philanthropic support.

Join us for a highly interactive small group workshop that will allow you to take a deeper dive into new donor acquisition strategies and provide you with a framework taking your program to the next level.

Participants will have an opportunity to:

  • Build on their current knowledge base and expand their understanding
  • Meet in a small group with colleagues from other institutions
  • Engage in advanced discussions on complicated issues and challenges
  • View and analyze real world issues and examples
  • Obtain tools, templates, and other materials
  • Earn CFRE credit
  • And more!

This workshop is ideal for educational fundraising professionals who want to engage in a more advanced and discussion-based approach to learning on this topic. Please note:

  • Seats are limited - register early to secure your spot. 
  • AGN Members save an additional 40%
  • Further discounts apply when registering multiple attendees from one institution
  • Only one-person/login per registration.

Program

(all times are Eastern Time)


11:50am - Sign-In Begins

12:00pm - Welcome and Introductions

Get an overview of the day and get to know the other members of your group.

12:15pm - Issues and Opportunities

Reflect on the pre-work assignment and engage in group discussions to unpack some of the most important questions facing programs today.

1:00pm - Assignment/Break

1:15pm - Analysis and Insights

Examine real world examples, identify specific strengths and weaknesses, and consider ways to improve approaches going forward.

2:00pm - Assignment/Break

2:15pm - Plans and Priorities

Begin to develop a strategy to improve your efforts by sharing an outline of individual plans and priorities for the months ahead.

3:00pm - Workshop Ends

*Note: Only one person/login per institutional registration.

Faculty


Mike O'Brien

Mike O’Brien has led educational fundraising programs at Wheaton College, Buckingham Browne & Nichols School and Boston College High School. Michael’s other experience includes admissions, teaching, college counseling and international programs prior to working in development. Mike holds degrees from Boston College’s Lynch School of Education and Hobart & William Smith Colleges where he was a four-year member and team captain of Hobart’s lacrosse team.

 

For more information about this workshop, please contact us at 888.407.5064 or [email protected].