Overview

Consumers love to get a good deal or take advantage of a special offer, which is why coupons and sales can be effective marketing techniques. The same concept applies in fundraising too, which is why donor “challenges” can be so effective as a way to create excitement and motivate your donors to give. There are many different ways to approach doing challenges. Whether it's part of a giving day or a stand-alone effort, understanding your options and determining the best strategy for your program, will ensure that your challenge runs smoothly and helps you achieve your fundraising goals.

Join us for a highly interactive small group workshop that will allow you to take a deeper dive into donor challenge strategies and provide you with a framework taking your program to the next level.

Participants will have an opportunity to:

• Build on their current knowledge base and expand their understanding
• Meet in a small group with colleagues from other institutions
• Engage in advanced discussions on complicated issues and challenges
• View and analyze real world issues and examples
• Obtain tools, templates, and other materials
• Earn CFRE credit
• And more!

This workshop is ideal for educational fundraising professionals who want to engage in a more advanced and discussion-based approach to learning on this topic. Please note:

• Seats are limited - register early to secure your spot. 
• AGN Members save an additional 40%
• Further discounts apply when registering multiple attendees from one institution
• Only one-person/login per registration.