Digital Fundraising Workshop

December 7, 2023 11:30am-4:00pm ET

Overview

As educational institutions and their annual giving programs navigate a rapidly changing and technology-driven world, many are doubling down on digital fundraising. Building on age-old fundraising fundamentals while incorporating new techniques and emerging technologies, teams are finding effective ways to engage and solicit donors through digital channels. Doing so in an orchestrated way not only helps to enhance the donor experience today—it strengthens the base of philanthropic support for tomorrow. 

Join us on Thursday, December 7th, for an interactive online workshop that will provide you and your colleagues with a framework for developing an effective digital fundraising strategy.

Participants will have an opportunity to:

  • Discover the latest trends and best practices in digital fundraising. 
  • Meet and get to know colleagues from other institutions.
  • Find out how other organizations approach their work.
  • View and discuss real examples, issues, and ideas.
  • Examine your own efforts and identify opportunities for improvement.
  • Obtain tools, templates, and other materials
  • Earn CFRE credit
  • And more!

This event is ideal for advancement professionals at educational institutions who wish to learn more about digital fundraising.

  • Save $100 when you register by November 17th
  • AGN Members save an additional 40%
  • Receive further discounts when registering multiple attendees from one institution

Program

(all times are EDT)

11:20am - Sign-In Begins

11:30am - Welcome/General Session (75 min)

Meet the faculty, get an overview of the program, and learn key concepts of digital fundraising

12:45pm - Assignment/Break (15 min)

Take time to complete a short assignment, rest, get a snack, check email, etc.

1:00pm - Issues & Opportunities (75 min)

Meet peers from other institutions, identify challenges and potential growth areas, and discuss actionable strategies for successful digital fundraising

2:15pm - Break (15 min)

Take a little time to rest, get a snack, check email, etc.

2:30pm - Show & Tell (75 min)

Share an example of digital fundraising and get feedback from your group on how to improve it.

3:45pm - Bringing It All Together (15 min)

Hear key takeaways, lessons learned, and words of advice from the workshop’s expert faculty.

4:00pm - Workshop Ends

*Note: Only one person/login per institutional registration.

Faculty

Christy Moss

With over 15 years of experience in annual giving and educational fundraising, Christy has led various programs at the University of Illinois. Her other experience includes Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.

 

 

Megan Poole

With over 10 years of experience in education and fundraising, Megan has led annual giving and direct marketing programs at the University of Virginia and the University of Florida. Her other experience includes work as a college writing instructor and a highschool English teacher. She holds a B.A. in English from Wesleyan College and an M.A. in English from Syracuse University.

 

 

Dan Allenby  |  Principal & Founder at Annual Giving Network

Dan is an author, speaker, and consultant who has worked with educational institutions for more than 25 years to improve their fundraising results. An internationally recognized expert on annual giving, he is a CASE Laureate and recipient of the prestigious Crystal Apple Award for Teaching Excellence. His book Ideas for Annual Giving offers designs for helping organizations increase their levels of sustainable philanthropic support. Dan has led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society. He also served on the faculty for CASE’s Summer Institute in Educational Fundraising and chaired its Senior Annual Giving Professionals Conference and Annual Giving Workshop for five collective terms. He holds a B.A. in History from James Madison University and a M.B.A. from Boston College. Outside of work, Dan enjoys spending time with his family, writing songs, and getting away to the beaches of Cape Cod. His philosophy is that success comes from focusing on what’s right in front of you.

For more information about this workshop, please contact us at 888.407.5064 or [email protected].