Parent Acquisition Direct Mail Appeal
| Institution | Lycée Français de New York |
|---|---|
| Submitted By | Andrew Jamieson - Associate Director of Annual Giving |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | Designed to engage incoming families, this acquisition campaign features a tailored brochure centered on unique school milestones, or "firsts." Following their initial gift, families receive a postcard that closes the acquisition cycle and reinforces donor impact. Reflecting the institution's bilingual identity, all materials seamlessly integrate French and English. |
| Award Recipient |
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