Limited Edition Pin Premium Campaign

Posted on 11/07/2018
InstitutionUCLA Annual Giving
Submitted ByMinh Ly - Associate Director of Design & Visual Communications
Year2026
Click image to view complete sampleFull Sample
Description

The UCLA Blue & Gold Challenge is an annual tradition uniting the Bruin community to drive collective philanthropic impact. To incentivize giving, donors contributing $25 or more received a limited collector’s edition enamel pin set. This unique premium served as a primary driver of campaign success, acquiring nearly 2,000 first-time supporters, renewing over 2,500 donors,

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