Unit-Specific Renewal Appeals

Posted on 11/07/2018
InstitutionUniversity of Colorado Boulder
Submitted ByMichael Toomey - Director of Annual Giving - Broad-based Fundraising
Year2026
Click image to view complete sampleFull Sample
Description

CU Boulder’s Annual Giving team redesigned its renewal mailings using modular, flexible templates to deliver unit-specific storytelling at scale. By balancing centralized efficiency with customized content, the campaign maintained institutional brand consistency and yielded one of the university's strongest-performing solicitations to date.

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