Giving Day Challenge Campaign
| Institution | Berkshire School |
|---|---|
| Submitted By | Katie Kutney - Associate Director of Advancement |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | Sparked by a loyal alumni family, "The Match That Moves Us" challenge campaign drove Berkshire’s record 25-26 giving day. This multi-channel campaign featured unified branding across direct mail, online giving forms, social media, custom swag, and seasonal themes. By consistently highlighting the matching opportunity, the effort inspired unprecedented donor support. |
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