Holiday Gift Guide Campaign

Posted on 11/07/2018
InstitutionUniversity of Georgia
Submitted ByAshley Crain - Assistant Director of Annual Giving
Year2026
Click image to view complete sampleFull Sample
Description

UGA Annual Giving’s Holiday Gift Guide leverages year-end generosity by offering donors meaningful ways to celebrate Bulldog spirit. Anchored by the “Dawgs, Actually” video parody and an integrated digital strategy across email and social media, the FY26 expansion featured more participating campus funds.

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