Giving Day Kick Off Email Campaign

Posted on 11/07/2018
InstitutionAmherst College
Submitted ByChristyn Fagan - Interim Director of Advancement Communications
Year2026
Click image to view complete sampleFull Sample
Description

Kicking off the annual giving day campaign, this launch email introduced campaign goals alongside an interactive "Because of You" engagement feature. Allowing donors to send heartfelt notes to those who shaped their Amherst experience, the creative theme offered an engaging way to boost participation while generating deeply moving community feedback.


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