Branded Labubu Premium Campaign
| Institution | New York University |
|---|---|
| Submitted By | Joe Mercadante - Director Marketing & Engagement, Annual Giving |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | NYU’s omni-channel campaign broke through the noise by blending student designs with a lighthearted, nostalgic NYC/NYU theme. The campaign highlighted gift designations which supported students in a variety of ways. By optimizing the giving form, text, email, and video, plus an exclusive Labubu giveaway, donors were excited to give. |
| Award Recipient |
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