Parent Premium Email Appeal
| Institution | Lewis & Clark College |
|---|---|
| Submitted By | Hayley Hilmes - Associate Director of Annual Giving, Communications |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | Capitalizing on commencement season and the debut of Lewis & Clark's new River Otter mascot, this email appeal invited parents to honor their graduate with a gift to receive custom mascot socks. The creative "give-to-get" initiative resonated strongly, motivating 42 senior parents—many first-time donors—to contribute over $3,500 in celebrating their graduate's achievement. |
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