Reunion Crossword Appeal
| Institution | Darden School of Business |
|---|---|
| Submitted By | Allie Hayhurst - Associate Director of Reunion & Annual Giving |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | Designed to make reunion giving celebratory rather than transactional, this spring solicitation featured a Darden-themed crossword puzzle to evoke nostalgia. The direct mailer was tailored across three distinct alumni segments to encourage new contributions, renewed support, and five-year pledges. |
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