Spring Cleaning Premium Appeal
| Institution | Johns Hopkins University |
|---|---|
| Submitted By | Rebekah Reisig - Writer and Communications Specialist |
| Year | 2026 |
| Click image to view complete sample |  |
| Description | Designed to deliver a Q4 boost, JHU Spring Cleaning appeal rewarded $25+ donors with a "mystery box" of past campaign branded items. Donors completed an optional survey to share preferences, and staff packed and shipped boxes in-house. Achieving conversion rates above 0.1%, the campaign exceeded its 100-gift goal, yielding nearly 400 contributions. |
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