Renewal Direct Mail Appeal

Posted on 11/07/2018
InstitutionUniversity of Colorado Boulder
Submitted ByHaley Hamilton - Asst Director of Annual Giving
Year2025
Click image to view complete sampleFull Sample
Description

There are two donor touch points to this project: an email and a mailed card. The campaign starts with a mailer to donors who gave 11 months ago, but have not given since. The mailed solicitation card is followed by an email that will be sent to CU Boulder donors who have made a gift 12 months ago, but have not yet donated since.


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