| Institution | Berklee |
|---|---|
| Submitted By | Camila Escobar - Associate Director of Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | Using ThankView as our digital engagement platform, Berklee’s Annual Giving team shared a personalized video tour of the Berklee Library with loyal donors and Alumni Loyalty Society members. Created by Campus Connectors, the video offered an inside look at campus life and deepened donor connection. The campaign reached 364 donors, achieving 72% open rate, 16.5% click rate. |
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