| Institution | California State University San Marcos |
|---|---|
| Submitted By | Sean Briner - Director of Annual Givinng |
| Click image to view complete sample |
|
| Description | To increase retention of last year's Giving Day donors, we developed a series of 4 "general" stewardship emails. (General because it was sent to all Giving Day donors, regardless of gift designation.) But each highlighted a specific fund and explained the impact of Giving Day on that fund. Our Giving Day is November/December, so this series included touches in January, April, July, and October |
| Categories |
|
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!
- s
- s