Reunion Direct Mail Appeal
| Institution | University of Chicago Booth |
|---|---|
| Submitted By | Maddie Thompson - Assistant Director, Annual Giving |
| Year | 2025 |
| Click image to view complete sample |  |
| Description | This direct mail appeal was targeted towards alumni in a Reunion year. Each class in a reunion year received their own version of this mailing. The mailing served a few purposes: 1. remind alumni of the Reunion "Reconnect" weekend dates. 2. Share their class's reunion goals 3. Ask that in honor of their reunion they make a multi-year pledge. 4. allow alumni to reminisce about their time at Booth by sharing photos from when they were students. (photos were also class specific) |
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